We believe in you. The power you wield, and we know that when you are there to compete, you achieve incredible things. We believe every girl and woman should have the opportunity to participate in...

Welcome to our guide on how to care for your high-performance triathlon suit and running kits. We're thrilled that you've chosen to invest in your gear and prioritise taking care of it. Whether you're a...

Gruelling endurance events like triathlons challenge athletes to perform at their best in a variety of disciplines, including swimming, cycling and running. Every triathlon race can take several hours to complete and is a test...

Somewhat of a rising star in India’s local triathlon scene, Himanshu Puri is making an impact in just a few short years – from a non-swimmer to a 70.3 World Championship qualifier. In doing this,...

No stranger to hard work, consistency and the improvements which come along with it, Philipp Kloeber is well known to  PURPOSE. A strong ambassador of the brand and products since 2018, Philipp has been breathing...

It was a very long two years that many in Malaysia, Singapore, Indonesia and Southeast Asia kept waiting for Ironman Malaysia to happen again. Albeit not as crowded with participants this year as in the...

It's already sweaty between 3 to 5km and becomes even more so when running distances of 10km and above. When training for a marathon, distances pile up, and so too does the problem of the...

Since 2017, PURPOSE PERFORMANCE WEAR’s achievements were not that it was the first brand from Singapore, maybe even Southeast Asia, to launch high-performance technical apparels triathlon, running, and cycling space. But that it achieved so...

After a 2-year pause, PURPOSE is doubling down on triathlon, running and cycling for modest Muslim women. One of the most physically challenging sports, triathlon has been inaccessible for women who need to remain modest,...