Discover the Glacier Hat, an advanced cooling cap for runners and triathletes by Ultra Cool Tech and Purpose Performance Wear. Launching at Eurobike 2025 and Challenge Roth for ultimate thermoregulation.

Purpose Performance Wear is the Official Apparel Partner for POWERMAN Malaysia 2025’s 20th anniversary. This partnership supports the duathlon community with top-tier apparel for endurance athletes in hot, humid conditions, and PFBrick training sessions.

As the curtain has fallen on a spectacular year, Purpose has not just grown; we've soared. Our team, not only increased, but evolved. Our athletes didn't just succeed; they conquered. Purpose did not just reach new shores;...

Team Purpose is thrilled to announce our latest collaboration with none other than the 2023 Ironman 70.3 New Zealand Champion, Dr. Dan Plews who is a true leader in high-performance sports apparel for running, cycling,...

A theme that unifies our PURPOSE triathlon, cycling and running communities into one. Identified by its bold and daring design patterns, the distinctive-looking kits of Team PRPS are designed to be immediately recognizable at any...

Earlier this year, we officially entered India, starting with a sponsorship of the Turathlon 2020 in Bangalore. We are also happy to announce that we are now present in India via our distributor Triathlon Solutions.

Colours. They fill us. They’re there for our best achievements and are always there in our everyday efforts. In 2018 may colours fill you. With joy, happiness, elation and accomplishments. From your training, your rides,...