CUSTOM by PURPOSE – Philipp Kloeber: Supporting ocean conservation through triathlons - Purpose Performance Wear

CUSTOM by PURPOSE – Philipp Kloeber: Supporting ocean conservation through triathlons

Seeing ocean dead-zones, bleached corals and armies of industrial fishing vessels on his diving trips in recent years made Philipp Kloeber feel angry and shocked about the state of the reefs, which were a stark...
CUSTOM by PURPOSE – Kenneth Tan: “A brand that understands the harsh conditions of tropical weather” - Purpose Performance Wear

CUSTOM by PURPOSE – Kenneth Tan: “A brand that understands the harsh conditions of tropical weather”

Kenneth Tan used to be extremely active and fit back in high school, competing in canoeing at the national level. Now 30, he actually completed his first Ironman 70.3 at the age of 18. ⁠However,...
The PURPOSE Podcast: Allison Yee – On her purpose as an undergraduate, entrepreneur, national triathlete - Purpose Performance Wear

The PURPOSE Podcast: Allison Yee – On her purpose as an undergraduate, entrepreneur, national triathlete

Only 24 years of age, Allison Yee has accomplished more than her peers, in competitive sports, academics and business. So what’s her secret to balancing all these at the same time? “Time management is important...
21 Series - Purpose Performance Wear

Inspired by two worlds. Designer Sue Kay talks about the ideas behind the 20/21 Series

Clad in skin-tight Lycra and punishing themselves in the heat. That’s what most people see when they watch a triathlon race. Not for the creative mind that Sue Kay has. With a mind that thinks...
The most brutal Challenge so far - Purpose Performance Wear

The most brutal Challenge so far

Lights on the bike are blinking. Lots of chatter in the dark. Brave souls getting their gear on to attempt the Everesting Challenge. One man was filled with excitement and hope. It was only 5am...
The PURPOSE Podcast: Andy Wibowo, from Olympian swimmer to rising Ironman star - Purpose Performance Wear

The PURPOSE Podcast: Andy Wibowo, from Olympian swimmer to rising Ironman star

Ironman age group elite athlete Andy Wibowo from Indonesia is a well-known name in the triathlon circuit, having qualified for the prestigious Ironman World Championship in Kona twice, as well as often winning triathlon races of...
An easier way to Custom with Custom by Purpose - Purpose Performance Wear

An easier way to Custom with Custom by Purpose

Message from Founder, Noor Aziz Nothing happens by staying still Hello all; Today I’m proud to announce CUSTOM by PURPOSE, an end-to-end online design-to-production, including order taking and fulfilment facility for teams, clubs, groups and...
PURPOSE Everesting Challenge 2020 - Purpose Performance Wear

PURPOSE Everesting Challenge 2020

In celebration of this year’s Malaysia Merdeka Day, we created an Everesting Challenge to climb the elevation of Mt. Everest (8,848m) on our bicycles. Led by SEA Games athlete and our community manager Ziq Junaidy,...
The PURPOSE Podcast: Josiah Ng, 3-time Olympian and the motivation to motivate others - Purpose Performance Wear

The PURPOSE Podcast: Josiah Ng, 3-time Olympian and the motivation to motivate others

Malaysian professional track cyclist Josiah Ng (now retired) was the first Malaysian to make it into the Olympic cycling finals, before going on to become a three-time Olympian at Athens 2004, Beijing 2008 and London...