As the curtain has fallen on a spectacular year, Purpose has not just grown; we've soared. Our team, not only increased, but evolved. Our athletes didn't just succeed; they conquered. Purpose did not just reach new shores;...

We believe in you. The power you wield, and we know that when you are there to compete, you achieve incredible things. We believe every girl and woman should have the opportunity to participate in...

American extreme endurance runner Zach Bitter set two new world records – one for the the 100 Miles Treadmill (12:09:15) and the other for the 12 Hour Treadmill (98.64 miles). Zach wore the PURPOSE Elite...

PURPOSE Performance Wear signs American extreme endurance runner Zach Bitter Zach will be wearing the PURPOSE PRO Performance running top and shorts for the entire duration of the 100 Miles Treadmill World Record Zach is...

For the Ironman World Championship last year, Dr Dan Plews was doing his research online for a ‘cool’ race suit for hot conditions. “I found out about PURPOSE because I was looking for a suit for Kona. I...

We are so blessed that Suria featured us on their Suara Naluri documentary series, telling our founder’s story and the journey of our homegrown label. Here is the full video: