Compete vs Complete. What does it take to come in among the top in what is dubbed as the world’s toughest bike race – Race Across America? In the case of Purpose and Team...

Success is the good fortune that comes from aspiration, desperation, perspiration and inspiration. It is just about 10 days until Purpose embarks on a journey that personally, I would have thought will happen much later....

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing small functional changes or using an entirely new fabric altogether to help in performance enhancements or something truly...

FOR IMMEDIATE RELEASE  To Take On The World’s Toughest Endurance Cycling Race, With Purpose 2 April 2017 Singapore, SG: Purpose Performance Wear is pleased to announce it’s sponsorship of Team Australia on their 2017 Race Across America (RAAM)...

FOR IMMEDIATE RELEASE  Putting Singapore into the regional and global triathlon scene 1 March 2017 Singapore, SG: As part of a drive to get into the triathlon and cycling scene around the region as well as globally,...

The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many rides, most times the same ones over...

Rainbow Chasing: A person who is out of touch with reality. They chase dreams that are too old for or are not talented enough to be chasing ~ Urban Dictionary Chase Rainbows: If someone chases...

Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade’s most unlikely tech startup beat Nike? Source: Kevin Plank...