Purpose X UNDEFINED : Racing for a Cure
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Some races choose you. And when they do, you get to decide how you show up.
Greg Schaefer is a 19-time IRONMAN finisher, CEO, husband and father of two living with Young Onset Parkinson’s Disease. Diagnosed at 48, he spent nearly a year unable to walk normally before returning to the start line at IRONMAN 70.3 Chattanooga in May 2024. It was the worst race of his life by time and the most meaningful finish of his career.
- Greg founded Forward Motion Fund with his wife, Dr. Maryann Mikhail, and their sons to support Parkinson’s research, caregivers, and challenged athletes. Named the IRONMAN Foundation’s 2026 Parkinson’s Advocate and Featured Athlete, he races to prove that a Parkinson’s diagnosis is not a finish line.
- Greg will wear the UNDEFINED kit at IRONMAN 70.3 Chattanooga, the IRONMAN 70.3 World Championship in Nice, France, and the IRONMAN World Championship in Kona.
- The kit’s design tells the same story as Greg’s custom IRONMAN bike, brought to life by Fort Lauderdale artist Rosanna Kalis. Bold golden neural networks trace the dopamine pathways Parkinson’s slowly erodes. A glowing disc wheel represents the power dopamine generates, an engine both figuratively and literally through the bike’s kinetic energy. The gradient pattern captures what happens when you refuse to stop moving forward.
- Rosanna is a Fort Lauderdale-based artist known for paintings, large-scale installations, and custom commissions for brands including HiteJinro and the National Basketball Players Association. Her goal with this design was simple: tell the story of dopamine’s impact on the mind and body in a way you can’t look away from. She succeeded. Follow her work at @rosannakalis.
- 50% of all profits go directly to Forward Motion Fund.
- Purpose’s ethos, Every Person an Athlete, Every Athlete a Person, meets Greg exactly where he is. When you wear this kit, you’re not just performing at your best. You’re funding research. You’re supporting families. You’re proving sport is for everyone.
- This is what happens when performance meets purpose.
