PURPOSE MAGAZINE

BY PURPOSE PERFORMANCE WEAR

Purpose Hypermesh PRO or ELITE. Which is Right for You?
Purpose is renowned for our unique Hypermesh fabric technology which is strong and sturdy, yet light and breathable for training and racing in the heat and humidity. While both the PRO and ELITE versions are suitable for any kind of training or racing, and both regulate body temperature and wick away sweat, there are indeed some key differences. 
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Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.
In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing...
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The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys
The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many...
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Why Apparel? Why Not Tech? The Answer is Why Can’t Apparel be Tech?
Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade...
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