Developed to combat heat and humidity in weathers as temperate as Southeast Asia, PURPOSE has been keeping triathletes, cyclists and runners cool and comfortable since its inception. At the core of all our products is...

We launched a six-week brick training series, PFBRICK, to help participants train for the Powerman Malaysia duathlon race that was originally scheduled for 15 March. Led by Malaysian SEA Games athlete Ziq Junaidy, who planned...

The Southeast Asian endurance racing season kicked off in late February with Ironman 70.3 Bangsaen, Thailand. This race managed to go on, before the world got into lockdown mode due to the COVID-19 situation. We...

Earlier this year, we officially entered India, starting with a sponsorship of the Turathlon 2020 in Bangalore. We are also happy to announce that we are now present in India via our distributor Triathlon Solutions.

Today, we officially announce the partnership with Endure IQ and SFuels for their Ambassador Racing Team. This is a US-based athlete-ambassador programme that takes applications and awards the cream of the crop with a range...

We are launching the PURPOSE Fellowship Brick series, led by Ziq Junaidy, to help you train in the lead up to the Powerman Malaysia 2020! It will take place every Sunday from 2 February to...

On the same weekend, we also launched PURPOSE Running in Malaysia at Ahh-Yum by Kampong Kravers at Bukit Damansara. Thank you for coming out to join us on a Sunday morning for a run led...

It was a very exciting weekend for us as we officially launched our all-new PURPOSE Running PRO Performance collection at the new KHcycle at ECP’s Cyclist Park. This is the top tier of our running...

Three years after its inception, PURPOSE Performance Wear – the only homegrown triathlon suit and cycling kit brand with a consumer base across Southeast Asia, Australia, Europe and United States Is extending its technical performance...