Singapore Engineered.
Swiss Designed.
Purpose Built.
THERMOREGULATION APPAREL MADE FOR HEAT & HUMIDITY. Founded in 2017 in Singapore by Noor Aziz and joined by Co-founder and CEO Cyril Bedat in 2023, PURPOSE® delivers sportswear tailored to perform in extremely hot and high-humidity climates. Created for athletes seeking performance when the heat gets to everyone.
We know heat best
Born out of necessity in the scorching heat of Singapore, PURPOSE® apparels work specifically to help regulate the body temperature to an optimal range when training or racing in places many will struggle. Whilst other apparels warm the body up, we cool it down.
Introducing Hypermesh™
A fabric tech system engineered specifically for heat, sweat, and movement. And always at the heart of our products. Ultra-lightweight, fast-drying, and chafe-resistant, Hypermesh™ is trusted by athletes from weekend warriors to world champions. It doesn’t just perform — it empowers.
From humble beginnings, to a cult status in triathlon, running and cycling. Achieved by being the only one in the world that focuses on thermoregulation kits that cool the body down when it gets too hot.
“There have got to be better products for me to run in this hot weather” - Noor, Founder
Product conceptualized in Singapore during one of his long runs.
In an off-the-beaten-path hut in the island of Phu Quoc, Vietnam, the name PURPOSE® was born.
Based on a simple logic that the products and the name has to have a purpose.
PURPOSE® launched. First with cycling jerseys, and immediately took on the world stage with Team Australia II, clinching the Overall Team Runner Up, Race Across America. Triathlon suits launched later in the year.
Worn to the Ironman World Championship 2018 Men's Age Group Course Record by Dr Dan Plews from New Zealand.
Running collection launched. HYPERMESH™ was born.
During the COVID-era, Zach Bitter wore PURPOSE® running kits to set the world record for Ultra Distance Running Indoors.
Brand re-emerges from COVID with new blood to take Purpose International
PURPOSE® enters professional athletic space, signing up pro triathletes and athletes into the team roster.
Purpose becomes official apparels partner with POWERMAN Malaysia 2025, supplying thermoregulation gear to Pro and Elite athletes
Growing from strong community foundations, we empower athletes everywhere to surpass boundaries and potential. From apparels that enable performance for modest athletes, to high-performance kits that unlock capabilities during hot, humid conditions, we are here to help you reach greater potential.
How can we help you Find Your Purpose?
Our Mission
EVERY PERSON AN ATHLETE, EVERY ATHLETE A PERSON
