PURPOSE MAGAZINE

BY PURPOSE PERFORMANCE WEAR

Finding Passion and Pushing Limits: Get to Know Merle
Merle Maud is a New Zealand triathlete who is a force to be reckoned with. Last weekend she clinched first place female at Ironman 70.3 New Zealand. From her early days as a track and field athlete, to her current roles as a successful triathlete and coach, Merle embodies the spirit of dedication and perseverance.
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Mike Found his Pursuit of Self Improvement in Triathlon
Mike Phillips wants everyone to ditch the image of spandex-clad superhumans. He is a fervent advocate for inclusivity. "Triathlon is a sport for everyone”. An Ironman might seem daunting, but Mike insists that the community is supportive, and everyone can participate. “Leave your doubts behind, grab your gear, and remember, even Ironman champ started somewhere”.
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Endurance Unleashed: Meet Purpose Triathlete Jake Watts
Discover Jake Watts' remarkable journey from triathlon novice to Ironman contender. Balancing a demanding police career and family commitments, he shares insights into staying motivated and offers advice to newcomers. With 15 races under his belt, Jake's story is one of resilience, determination, and unwavering passion for the sport
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The Joy is in the Journey: Meet Purpose Triathlete Sam
Triathlon is not an easy sport, it's a constant battle of early mornings, movement away from comfort and turning down other opportunities. However, Sam said it is singularly the best thing I have ever done to teach myself that I can do hard things, really hard things that other people can't. The process is the success, nothing else matters.
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Rising Star: The Triathlon Journey of Dea Salsabila Putri
Meet Dea Salsabila Putri. In a short span of time, she only began her triathlon journey in 2023, Dea has already left an indelible mark on the sport. Dea had an outstanding performance at the Sea Games 2023 and her recent victory at Ironman 70.3 Bangsaen 2024 where she took 1st place in female 25 - 29 category and 5th overall gender rank.
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From Mountaineering to Triathlon, Meet Nada Abandah
Nada's journey into triathlon began in mid-2022, inspired by her two-decade-long passion for mountaineering. Desiring to test her mental and physical limits, Nada dipped her toe into triathlon and found herself completely submerged in the thrill of  three-discipline races.
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Purpose Hypermesh PRO or ELITE. Which is Right for You?
Purpose is renowned for our unique Hypermesh fabric technology which is strong and sturdy, yet light and breathable for training and racing in the heat and humidity. While both the PRO and ELITE versions are suitable for any kind of training or racing, and both regulate body temperature and wick away sweat, there are indeed some key differences. 
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Fast Meets Cool: Triathlon Icon Joe Skipper Finds Purpose
In an exciting development for the world of triathlon, Purpose Purpose Wear proudly announces an official partnership with professional UK triathlete, Joe Skipper. Aptly captured by the headline, Fast Meets Cool, this partnership symbolizes the convergence of speed, comfort, style and performance. 
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Lord William: Triathlete's Purposeful Transformation Journey
Lord William Lim, a Purpose Ambassador, partners with Purpose, a brand aligning with his values. As Purpose expands into the Philippines, it recognizes the flourishing endurance sport culture. Through high-quality apparel, the brand aims to inspire an active lifestyle, empowering individuals to embrace their best selves and foster purposeful living.
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Triathlon Triumphs: Matt's Journey of Endurance and Purpose
Meet Matt Hastings, a 37-year-old from New Zealand, Regional Sales Manager, and dedicated triathlete. From overcoming knee surgery to triumphing at Ironman 70.3 World Championships, Matt's journey embodies resilience. As a Purpose Ambassador, he advocates for a brand aligning with his values, inspiring others to discover purpose through endurance sports.
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Beyond Limits: The Natalie Peacock Triathlon Adventure
Natalie Peacock, a resilient triathlete from New Zealand, shares her transformative journey. Overcoming bipolar depression and personal challenges, she strives for excellence in 70.3 triathlons, inspiring others as a Purpose Ambassador. Her story embodies triumph, determination, and the power of endurance sports.
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Sue Kay: A Triathlete's Journey to Purpose Creative Director
Sue Kay, Creative Director of Purpose Performance Wear, transitioned from a local athlete to a Purpose Ambassador, excelling in triathlons and gaining coaching certifications. Her recent appointment signals Purpose's strategic move for global expansion. 
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Living with Passion & Purpose: Nicole Iman Appointed CMO
In her new role as CMO, Nicole will lead a regional marketing team, foster global brand partnerships, and drive strategic initiatives across SEA, Oceania, and MEA. Collaborating with the CPO, CEO, and Purpose triathletes, Nicole will play a key role in advancing our mission.
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Purpose Starts Wind Tunnel Testing with Pro Triathlete, Lottie Lucas
Purpose kicks off the New Year doing wind tunnel testing with one of their professional triathletes, Lottie Lucas. As our roster of professional athletes and elite age groupers expands in 2024, Purpose is committed to creating the best aerosuit possible for our team.
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CEO Reflections on a Purpose-Powered Year: 2023 in Review

As the curtain has fallen on a spectacular year, Purpose has not just grown; we've soared. Our team, not only increased, but evolved. Our athletes didn't just succeed; they conquered. Purpose did not just reach new shores; we left a mark in communities worldwide.

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Charlene Navigates the Triathlon Terrain with Grit & Grace
Charlene is a passionate triathlete from Singapore who has conquered over 20 races, including the iconic Challenge Roth. Fueled by a love for learning and community support she skillfully balances work, family, and training and encourages newcomers to the sport. 
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Catch up with Purpose Triathlete Michelle on her 2024 Game Plan
Michelle's season was a rollercoaster of emotions marked by the highs & lows of  15 races. She acknowledges the progress in her swimming and while biking and running have shown improvement she recognizes the need to prioritize running in 2024.
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Arjun Kandikuppa: Continues his Triathlon Mission with Purpose
Arjun, a dedicated Purpose triathlete in Singapore, triumphs in triathlon. Since 2018 he has balanced work and fatherhood achieving local victories in 2023 winning the PTO Asian Open. Arjun eyes ambitious goals for 2024 reflecting his relentless pursuit.
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Consistency Matters: Pankkaj's Triathlon Triumphs in 2023
Pankkaj, a seasoned triathlete reflects on his 2023 season highlighting standout moments. With a focus on improving his swim and bike disciplines, he emphasizes the key lesson - consistency and he encourages aspiring triathletes to work hard and not give up on their dreams.
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Louisa Middleditch: A Triathlon Journey from Singapore to the World
Meet 23-year-old Singaporean triathlete Louisa Middleditch, whose triathlon journey started at just 9 years old. Influenced by her triathlete father, she excels in swimming, biking, and running. Notable victories include the World Duathlon Championships and Asia Triathlon Cup. 
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Global Glory: Ling Er's Inspiring Rise in the World of Triathlon
Choo Ling Er, a trailblazing triathlete from Singapore recently secured an impressive 13th place at the Vinfast Ironman World Championships, wearing her custom Purpose Hypermesh suit. Ling Er's journey spanning local lanes to global recognition symbolizes a triumph not only for her but also for women in Asia. 
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Catch Up With Purpose Triathlete Andy Wibowo on His Game Plan
For Andy Wibowo, the 2023 race season brought its fair share of challenges. Ironman 70.3 in Vietnam proved to be a formidable adversary, which he felt was his worst performance in years. Despite contemplating quitting the race, Andy pushed through showcasing a mental fortitude that defines his journey in triathlon.
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Singaporean Ben Khoo Breaks Triathlon Records
Singaporean triathlete Ben Khoo has set a new record, clocking an impressive 9 hours and 2 minutes in the Full Ironman Distance. His journey from adventure racing to over 100 triathlons culminated in this historic achievement, making him the fastest Singaporean over this challenging course.
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Meet April Rice: Conquering Trails & Triathlons with Grit
April Rice is a Canadian triathlete residing in Singapore. While juggling motherhood she’s done everything from sprint distances to full Ironman races securing many podiums. April raced in 2023 IM World Championships in Kona placing 7th in her age group!
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