In her new role as CMO, Nicole will lead a regional marketing team, foster global brand partnerships, and drive strategic initiatives across SEA, Oceania, and MEA. Collaborating with the CPO, CEO, and Purpose triathletes, Nicole will play a key role in advancing our mission.
Purpose kicks off the New Year doing wind tunnel testing with one of their professional triathletes, Lottie Lucas. As our roster of professional athletes and elite age groupers expands in 2024, Purpose is committed to creating the best aerosuit possible for our team.
As the curtain has fallen on a spectacular year, Purpose has not just grown; we've soared. Our team, not only increased, but evolved. Our athletes didn't just succeed; they conquered. Purpose did not just reach new shores; we left a mark in communities worldwide.
Charlene is a passionate triathlete from Singapore who has conquered over 20 races, including the iconic Challenge Roth. Fueled by a love for learning and community support she skillfully balances work, family, and training and encourages newcomers to the sport.
Michelle's season was a rollercoaster of emotions marked by the highs & lows of 15 races. She acknowledges the progress in her swimming and while biking and running have shown improvement she recognizes the need to prioritize running in 2024.
Arjun, a dedicated Purpose triathlete in Singapore, triumphs in triathlon. Since 2018 he has balanced work and fatherhood achieving local victories in 2023 winning the PTO Asian Open. Arjun eyes ambitious goals for 2024 reflecting his relentless pursuit.
Pankkaj, a seasoned triathlete reflects on his 2023 season highlighting standout moments. With a focus on improving his swim and bike disciplines, he emphasizes the key lesson - consistency and he encourages aspiring triathletes to work hard and not give up on their dreams.
Meet 23-year-old Singaporean triathlete Louisa Middleditch, whose triathlon journey started at just 9 years old. Influenced by her triathlete father, she excels in swimming, biking, and running. Notable victories include the World Duathlon Championships and Asia Triathlon Cup.
Choo Ling Er, a trailblazing triathlete from Singapore recently secured an impressive 13th place at the Vinfast Ironman World Championships, wearing her custom Purpose Hypermesh suit. Ling Er's journey spanning local lanes to global recognition symbolizes a triumph not only for her but also for women in Asia.
For Andy Wibowo, the 2023 race season brought its fair share of challenges. Ironman 70.3 in Vietnam proved to be a formidable adversary, which he felt was his worst performance in years. Despite contemplating quitting the race, Andy pushed through showcasing a mental fortitude that defines his journey in triathlon.
Singaporean triathlete Ben Khoo has set a new record, clocking an impressive 9 hours and 2 minutes in the Full Ironman Distance. His journey from adventure racing to over 100 triathlons culminated in this historic achievement, making him the fastest Singaporean over this challenging course.
April Rice is a Canadian triathlete residing in Singapore. While juggling motherhood she’s done everything from sprint distances to full Ironman races securing many podiums. April raced in 2023 IM World Championships in Kona placing 7th in her age group!
