Purpose Magazine

For the ladies – the new Women’s high waisted 4-inch running shorts

Some wanted it longer, some preferred it shorter. Our women’s running shorts prototypes made its rounds through several ladies, before we finally p...

December 18, 2020 / Purpose Magazine

The PURPOSE Podcast 13: Richard Farren & Sophie King

They were both working in Singapore, each pursuing a passion in triathlons. They had mutual friends who thought they would have made a great couple...

December 17, 2020 / Purpose Magazine

Ruth Cataran: “I don’t feel anything bouncing or jiggling.”

What caught Ruth Cutaran’s eye were the vibrant colours and designs of our trisuits during the 113 Desaru Triathlon back in 2018. “PURPOSE designs ...

December 2, 2020 / Purpose Magazine

Introducing 𝐏𝐑𝐏𝐒 𝐑𝐞𝐰𝐚𝐫𝐝𝐬, 𝐏𝐑𝐏𝐒 𝐕𝐈𝐏, 𝐚𝐧𝐝 𝐓𝐞𝐚𝐦 𝐏𝐑𝐏𝐒 – our global three-part customer programme

We have just launched a very exciting three-part global customer loyalty programme to give YOU, our valued customer, rewards and discounts for your...

December 2, 2020 / Purpose Magazine

The PURPOSE Podcast 12: Kelly Pereira, on overcoming anxiety and self-doubt with triathlons

It’s hard when you’re on the bigger side. Society judges, people judges; stereotypes are quick to be placed on you. But Kelly Pereira was not going...

December 2, 2020 / Purpose Magazine

The PURPOSE Podcast: Claire Jedrek, on motor racing, motherhood and entrepreneurship

Coming from an extreme sports background, Claire Jedrek knows no fear. She used to do aggressive inline during her teenage days, which is where she...

November 16, 2020 / Purpose Magazine

MADE OF TENACITY – register for the PURPOSE Everesting Challenge 2021 now!

We held our first ever Everesting Challenge in August, in celebration of Malaysia Merdeka Day. It was a true test of will, as everyone toiled their...

November 11, 2020 / Purpose Magazine

Sean Parish: From accompanying a friend to doing his first Ironman

The initial intention was not to take part in triathlons, but to accompany his friend for her first sprint triathlon. “Three years ago, I never con...

November 11, 2020 / Purpose Magazine

5 tips on how to improve your endurance by Zach Bitter

After achieving so much in the space of endurance running, multiple world record holder Zach Bitter likes how “training for endurance events often ...

November 8, 2020 / Purpose Magazine

Dayang Syahida: Despite having scoliosis, her goal is to complete an Ironman

Seven years ago, with no experience in triathlon, Dayang Syahida (@dayangcha) told a friend that she will complete an Ironman triathlon in 10 years...

November 5, 2020 / Purpose Magazine

Purpose Driven Cycling Club: Forging healthy friendships through cycling

The first major ride for Indonesia’s newly-formed Purpose Driven Cycling Club (PDCC) was the Tour de Cirebon where 17 members – all decked out in t...

November 3, 2020 / Purpose Magazine

The PURPOSE Podcast: Zach Bitter, World Record Holder – 100 Miles & 12 Hours Track Run, 100 Miles & 12 Hours Treadmill Run

This man needs no introduction. We watched him break the 100 Miles Treadmill Run World Record during a time where most, or all, of us were confined...

November 2, 2020 / Purpose Magazine

MADE OF WORLD RECORDS: The Zach Bitter Signature Series 1 collection

Our partnership with Zach Bitter started with a bang when he wore our Elite Racing HYPERMESH running singlet and broke the world record for the 100...

November 2, 2020 / Purpose Magazine

Pete Farnsworth: Purpose-built for this climate

Pete Farnsworth started out as an avid cyclist, mostly doing mountain biking on the trails. His first brush with triathlon was when he did the bike...

October 27, 2020 / Purpose Magazine

The PURPOSE Podcast: Mandy Chan, building a S$2.5 million lifestyle brand by the age of 24

At a young age of 19 when most teenagers are chasing their K-pop idols or getting videos done for Tik Tok, Mandy Chan took a gap year so she could ...

October 24, 2020 / Purpose Magazine

5 reasons why you should wear PURPOSE

1- Our products are designed and developed specifically for our climate. The heat and humidity in this part of the world, in our Southeast Asian re...

October 19, 2020 / Purpose Magazine

Martin Choo: Cycling has always been a constant in life

Cycling has always been a constant for Martin Choo, providing him with direction and being the activity that helps to clear his head and reflect on...

October 13, 2020 / Purpose Magazine

The PURPOSE Podcast: Rupert Chen, from mechanical engineer to triathlete development

RC Coaching is a name you would have (and should have) heard of if you’re in the sport of triathlon in Malaysia. Named after the founder and head c...

October 12, 2020 / Purpose Magazine

Kelly Pereira: Triathlons helped her to overcome anxiety and focus in life

Feeling lost in life, Kelly Pereira struggled to find a focus.⁠ “Being on the bigger side didn’t help and I didn’t have much self-worth,” the 38-ye...

October 7, 2020 / Purpose Magazine

Richard Farren & Sophie King: One year to turn pro

People are getting retrenched and losing their jobs. People are turning to alternative sources of income, like starting home-based baking businesse...

October 5, 2020 / Purpose Magazine

A Note From The Founder: BETWEEN MANY WORLDS, IN MORE WAYS THAN ONE. THE 20/21 SEASON SERIES.

In many ways, the launch of the PURPOSE 20/21 Season Series is influenced by the transformative period that we are all going through. As the team a...

September 30, 2020 / Purpose Magazine

CUSTOM by PURPOSE – Philipp Kloeber: Supporting ocean conservation through triathlons

Seeing ocean dead-zones, bleached corals and armies of industrial fishing vessels on his diving trips in recent years made Philipp Kloeber feel ang...

September 29, 2020 / Purpose Magazine

CUSTOM by PURPOSE – Kenneth Tan: “A brand that understands the harsh conditions of tropical weather”

Kenneth Tan used to be extremely active and fit back in high school, competing in canoeing at the national level. Now 30, he actually completed his...

September 27, 2020 / Purpose Magazine

The PURPOSE Podcast: Allison Yee – On her purpose as an undergraduate, entrepreneur, national triathlete

Only 24 years of age, Allison Yee has accomplished more than her peers, in competitive sports, academics and business. So what’s her secret to bala...

September 27, 2020 / Purpose Magazine

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