Purpose Magazine

Better, Faster, Bolder. A Different Approach to Jerseys and Triathlon Suits.

In sportswear, technical does not necessarily mean ‘tech’. Instead technical is about approaching product design differently–either by implementing...

Purpose Sponsors Team Australia II in Their Quest to Win The Race Across America (RAAM)

FOR IMMEDIATE RELEASE To Take On The World’s Toughest Endurance Cycling Race, With Purpose 2 April 2017 Singapore, SG: Purpose Performance Wear is...

Singapore-Based Purpose Signs Three Elite Athletes on 3-Year Contracts. More are being scouted.

FOR IMMEDIATE RELEASE Putting Singapore into the regional and global triathlon scene 1 March 2017 Singapore, SG: As part of a drive to get into th...

Ride with Purpose. Taiwan Round Island

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The Inspiration Behind Our Special Edition Women’s Purpose Cycling Jerseys

The story of a weave. A weave always start as a thread. And over many layers of threads something beautiful is crafted. Like a weave, it takes many...

Chasing Rainbows. When effort means more than outcome

Rainbow Chasing: A person who is out of touch with reality. They chase dreams that are too old for or are not talented enough to be chasing ~ Urban...

Why Apparel? Why Not Tech? The Answer is Why Can’t Apparel be Tech?

Kevin Plank built Under Armour into a $4 billion behemoth. He’s just spent almost $1 billion to get into an entirely new business. Can this decade...