PURPOSE MAGAZINE

BY PURPOSE PERFORMANCE WEAR

Endurance Unleashed: Meet Purpose Triathlete Jake Watts
Discover Jake Watts' remarkable journey from triathlon novice to Ironman contender. Balancing a demanding police career and family commitments, he shares insights into staying motivated and offers advice to newcomers. With 15 races under his belt, Jake's story is one of resilience, determination, and unwavering passion for the sport
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The Joy is in the Journey: Meet Purpose Triathlete Sam
Triathlon is not an easy sport, it's a constant battle of early mornings, movement away from comfort and turning down other opportunities. However, Sam said it is singularly the best thing I have ever done to teach myself that I can do hard things, really hard things that other people can't. The process is the success, nothing else matters.
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Rising Star: The Triathlon Journey of Dea Salsabila Putri
Meet Dea Salsabila Putri. In a short span of time, she only began her triathlon journey in 2023, Dea has already left an indelible mark on the sport. Dea had an outstanding performance at the Sea Games 2023 and her recent victory at Ironman 70.3 Bangsaen 2024 where she took 1st place in female 25 - 29 category and 5th overall gender rank.
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From Mountaineering to Triathlon, Meet Nada Abandah
Nada's journey into triathlon began in mid-2022, inspired by her two-decade-long passion for mountaineering. Desiring to test her mental and physical limits, Nada dipped her toe into triathlon and found herself completely submerged in the thrill of  three-discipline races.
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Purpose Hypermesh PRO or ELITE. Which is Right for You?
Purpose is renowned for our unique Hypermesh fabric technology which is strong and sturdy, yet light and breathable for training and racing in the heat and humidity. While both the PRO and ELITE versions are suitable for any kind of training or racing, and both regulate body temperature and wick away sweat, there are indeed some key differences. 
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Fast Meets Cool: Triathlon Icon Joe Skipper Finds Purpose
In an exciting development for the world of triathlon, Purpose Purpose Wear proudly announces an official partnership with professional UK triathlete, Joe Skipper. Aptly captured by the headline, Fast Meets Cool, this partnership symbolizes the convergence of speed, comfort, style and performance. 
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Lord William: Triathlete's Purposeful Transformation Journey
Lord William Lim, a Purpose Ambassador, partners with Purpose, a brand aligning with his values. As Purpose expands into the Philippines, it recognizes the flourishing endurance sport culture. Through high-quality apparel, the brand aims to inspire an active lifestyle, empowering individuals to embrace their best selves and foster purposeful living.
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Triathlon Triumphs: Matt's Journey of Endurance and Purpose
Meet Matt Hastings, a 37-year-old from New Zealand, Regional Sales Manager, and dedicated triathlete. From overcoming knee surgery to triumphing at Ironman 70.3 World Championships, Matt's journey embodies resilience. As a Purpose Ambassador, he advocates for a brand aligning with his values, inspiring others to discover purpose through endurance sports.
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Beyond Limits: The Natalie Peacock Triathlon Adventure
Natalie Peacock, a resilient triathlete from New Zealand, shares her transformative journey. Overcoming bipolar depression and personal challenges, she strives for excellence in 70.3 triathlons, inspiring others as a Purpose Ambassador. Her story embodies triumph, determination, and the power of endurance sports.
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Sue Kay: A Triathlete's Journey to Purpose Creative Director
Sue Kay, Creative Director of Purpose Performance Wear, transitioned from a local athlete to a Purpose Ambassador, excelling in triathlons and gaining coaching certifications. Her recent appointment signals Purpose's strategic move for global expansion. 
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Living with Passion & Purpose: Nicole Iman Appointed CMO
In her new role as CMO, Nicole will lead a regional marketing team, foster global brand partnerships, and drive strategic initiatives across SEA, Oceania, and MEA. Collaborating with the CPO, CEO, and Purpose triathletes, Nicole will play a key role in advancing our mission.
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Purpose Starts Wind Tunnel Testing with Pro Triathlete, Lottie Lucas
Purpose kicks off the New Year doing wind tunnel testing with one of their professional triathletes, Lottie Lucas. As our roster of professional athletes and elite age groupers expands in 2024, Purpose is committed to creating the best aerosuit possible for our team.
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