"Sub-9 and Breaking Records: The Ben Khoo Chronicles of Triathlon Domination"
Singaporean triathlete Ben Khoo has set a new record, clocking an impressive 9 hours and 2 minutes in the Full Ironman Distance. His journey from adventure racing to over 100 triathlons culminated in this historic achievement, making him the fastest Singaporean over this challenging course.
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Meet April Rice: Conquering Trails & Triathlons with Grit
April Rice is a Canadian triathlete residing in Singapore. While juggling motherhood she’s done everything from sprint distances to full Ironman races securing many podiums. April raced in 2023 IM World Championships in Kona placing 7th in her age group!
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Triathlete Prodigy: Wong Jun You's Quest for Triathlon Excellence
Read the journey of Wong Jun You, a young 12-year-old Malaysian triathlete, cyclist and runner who has conquered over 30 races with many broken records - making waves in the world of triathlon. His interview sheds light on perseverance and positivity.
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Pro Triathlete Lottie Lucas Joins Team Purpose in 2024

Meet Lottie Lucas, Purpose's sponsored pro for 2024, based in Dubai. Originally from the UK, Lottie's triathlon journey began in Dubai eight years ago, leading her to achieve professional status after conquering races like 20 x 70.3 Ironmans and a full Ironman. 

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Heather Neill: From Vet School to Pro Triathlete Victory
Meet Heather Neill, a new Purpose professional triathlete from New Zealand who discovered her love of triathlon during Vet School. Completing multiple half Ironmans, marathons, and half-marathons, Heather encourages newcomers to give it a go.
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Meet Sedilta Pilon Nubatonis: Indonesia's Duathlon Dynamo
Meet Sedilta Pilon Nubatonis, an Indonesian athlete who is chasing duathlon glory, all while balancing his military commitments as he serves as Special Force Operator, 1st Marine Reconnaissance Battalion, Indonesian Marine Corps.
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Triathlete & CEO: The Extraordinary Life of Cyril Bedat
Cyril, a CEO and accomplished triathlete, secured 7th place in Ironman Langkawi 2023 and 2nd place in his age group. Balancing his role at Purpose Performance Wear & Simply Active, Cyril's journey is one of dedication and gratitude.
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A Triumph of Tenacity at Ironman Langkawi for Crystal
Crystal, an Ironman champion, overcame adversity and self-doubt to triumph at Ironman Langkawi. Her story highlights unwavering determination, structured training, and the power of resilience. It's a testament to emerging stronger after setbacks.
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Pankkaj Dhiman's Life Changing Experience to Triathlon
Meet Pankkaj Dhiman, a determined triathlete hailing from India. With an unwavering passion for triathlon, Pankkaj has risen above challenges and transformed his life. In this interview we find out more about his love for the sport and his dedication to becoming a world-class triathlete.
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Triathlon Triumphs: Elizabeth's Journey to Pro Athlete

Meet Elizabeth Heinbach, a professional triathlete hailing from Cincinnati, Ohio, who is making waves in the world of triathlon. Elizabeth is in her first-season as a professional triathlete and she is filled with dedication and determination as she seeks to reach new heights. She is currently training for her next race, Ironman 70.3 Maine in July.

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Leading with Purpose - Triathlete & CEO
Training to compete in a full triathlon is no small feat. The rigorous training, dedication, and relentless pursuit of physical and mental strength to complete this distance is not for the faint hearted. Now imagine training for that while shouldering the responsibilities of CEO of a rapidly growing company. This is Cyril's story
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Pursue Athletic Goals Without Compromise

Introducing the NEW Purpose Lightweight High Performance Hijab – the ultimate solution for modest athletes. Purpose is proud to offer a solution that combines functionality, comfort, and style as part of our commitment to supporting modesty and empowering all performance athletes. 

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