PURPOSE Ambassador: Hilda Novianti

Four years ago, Hilda Novianti picked up running after the birth of her second child. A friend of hers, Riyo Hanggoro, then invited her to try a mini-triathlon event held by Triathlon Buddies Indonesia, the largest triathlon community in Indonesia, in 2017.

Through this community, she was introduced to the sport more and learnt how to swim in the open water, how to do transition and more. Her first triathlon race was in Sungailiat, Bangka, Indonesia in April 2017.

Sungailiat is known for its calm waters, hence being friendly for first-timers, and the road is smooth for cycling too. Hilda finished third in her age group in the sprint distance!

From there, she continued to participate in more triathlon races and her most memorable thus far is the Ironman 70.3 Bangsaen race in Thailand earlier this year.

“The course was challenging, especially the swim and run legs. I was having a hard time during the run due to hilly route, but I’m glad I finished it!” the 38-year-old homemaker and mother of two recalled.

Previously a banker, Hilda resigned from her corporate career a few months ago so she could focus on her children. This also means she has more flexibility in planning her training.

“Instead of training early in the morning before I head to office, now I have more time to train. This is largely possible thanks to the good domestic support system I have and a supportive husband!” she said.

What Hilda likes about wearing PURPOSE (besides the comfortable and flattering fabric) is that it reminds not only herself, but also others when they see her, about their purpose.

“It’s good to be constantly reminded of our purpose not just in sports, but also in many aspects of life, either in our family, relationship, education or career,” she added.

“When I met with Noor, the founder of PURPOSE, I listened to his story and how he created and invented the brand. From his story, I saw how much passion he had to make the most comfortable and coolest kits for our Southeast Asian weather, and how this brand is built out of a true love for triathlon.

I am confident that PURPOSE will achieve greater success in this region and serve more and bigger markets in future.”