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Meet Novita: From Running Newbie to Inspiring Athlete

Meet Novita: From Running Newbie to Inspiring Athlete

Meet Purpose runner, Novita Widjaja who was born in Jakarta and grew up in Singapore and Melbourne Australia..By day, she manages a thriving bakery business, satisfying sweet cravings with delectable cookies and cakes. Fueled by a deep love of language, and the boundless infectious energy of children, she also teaches Mandarin part time to preschoolers.

In her “spare time” Novita somehow finds the time to pursue her Masters in Business Management, AND by night, she transforms into a dedicated runner, conquering distances and inspiring others with her never-ending enthusiasm.

Novita’s running journey began in 2020, when a casual running habit ignited a spark during the pandemic. Fueled by the unwavering support of her fiancé and driven by a love for personal growth, Novita transformed into a performance-driven athlete. As her running goes from strength to strength, she holds onto her dream to one day own a pre-school and create a nurturing space for little minds to blossom.At this school she wants to weave in lessons of well-being, introducing children to the joys of staying active, making wholesome nutrition choices, and fostering habits that lay the foundation for a vibrant and fulfilling life.

Breaking PBs and Striving for Excellence

Novita has participated in various running races including 5K, 10K, half-marathons (HM), and full marathons (FM), totalling around 25 races overall in the span of just a few years. Her biggest achievement was completing her first ever Full Marathon in Penang in December 2022 with an impressive finishing time of 4:12:35.

In November 2023, Novita broke her personal best (PB) for the half-marathon with a time of 1:50:37, securing 2nd place in the Women's Open category. In July 2023, Novita also achieved a milestone by breaking her 10K PB with a time of 51:39. 

Her upcoming races include the Jakarta City Run 10K on March 10th, 2024, the Women Half Marathon 21K on April 28th, 2024, the BFI Run 21K on June 23rd, 2024, and the Gold Coast Marathon 42KM on July 7th, 2024.

Motivating her way up to success!

However, Novita’s path was not without challenges. Injuries, including shin splints and achilles tendinitis, motivational dips, and time constraints have tested her resolve. Yet, with every challenge Novita emerged stronger, embracing a holistic approach to overcome every hurdle. When injuries sidelined her, she prioritised rest and recovery, incorporating physiotherapy and strategic strength training to prevent future setbacks. 

To combat motivational slumps, she diversified her training, set achievable goals, and sought encouragement from her supportive running community. Tight schedules were tackled by embracing efficient, high-intensity workouts, maximizing her limited time. She would not let the hot weather dampen her spirit, as Novita adapted with indoor training and appropriate gear.

A Purpose-driven Athlete

As a Purpose Ambassador, Novita embodies the brand's core values of "finding your purpose," and inspiring others to embrace an active and healthy lifestyle. Her authenticity and passion resonate with audiences, showcasing the transformative power of commitment and a positive mindset.

My primary aspiration is to be a source of inspiration for others on their unique journeys. Through authenticity, passion, showcasing personal growth, community building and a genuine connection with the brand. I aim to convey the transformative power of Team Purpose,” said Novita

Novita's message to aspiring athletes is clear:

  1. Start gradually
  2. Prioritize quality gear
  3. Listen to your body
  4. Fuel your engine with proper nutrition, 
  5. and seek support from the community. 

Being Cultured and Embracing Cultural Diversity

Beyond the world of running, Novita's passion for exploration and adventure extends to culinary delights and immersing herself in diverse cultures. When not conquering marathons, she indulges in her love of music by attending concerts and musicals. Nature also beckons, with hiking and trekking adventures feeding her adventurous spirit.

“I also have an evolving bucket list that includes skydiving and scenic cycling,” said Novita.

When asked if there’s anything else she would like to share, she replied, “certainly! 😍 There's more to me than meets the eye. I believe in the power of continuous learning and personal growth. Embracing challenges as opportunities, I strive to lead a life that is not only fulfilling for myself but also contributes positively to the world around me.”

Last but certainly not least, mental health awareness is a cause close to Novita’s heart. She is passionate about destigmatizing mental health challenges, promoting self-care, and fostering a supportive environment for open conversations.

Novita Widjaja represents more than just athletic prowess. She is a testament to the power of passion, perseverance, and a holistic approach to health and well-being. Her story serves as an inspiration to everyone, reminding us that within each individual lies the potential to find their purpose and lead a fulfilling life.

Follow Novita’s journey with Purpose at

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