Women Strong™
Built for The Heat. Born to Empower. Every Woman Deserves to Pursue Excellence–on Her Own Terms.
Every Woman Deserves to Pursue Excellence, On Her Own Terms
Woman Strong™ began as a question: Why should any woman be held back from performance because of what she chooses to wear?
We answered with a movement — not just a product line. A space made for women to show up fully, in apparel that reflects their culture, identity, and pursuit of purpose.
From One Suit, To A Global Movement
In 2018, we introduced the world's first modest tri-suit. And it wasn't just for modesty — it was also fast, light, breathable, tested, and race-proven.
From Ironman Malaysia to training fields across the world, Woman Strong™ grew from one product to a full movement empowering women everywhere.
Gear That Doesn't Hold Back
We believe performance should be stylish...
So You Don't Have To
...empowering, and sustainable to everyone
When Women from Every Culture Find The Space, We All Win
Women choose to wear what they wear through personal conviction — regardless of who they are.
Being a Woman is Powerful. Performance is Non-Negotiable
Discover the Purpose Women Performance Collection — triathlon suits, running tops, and cycling bibs that are built for race-day strength and everyday belief.
Not Just Strong. Women Strong™
Watch our women speak — about racing, rising, and reclaiming space. These are the real stories behind our triathlon, running and cycling built for women.
