CEO Reflections on a Purpose-Powered Year: 2023 in Review

As the curtain has fallen on a spectacular year, Purpose has not just grown; we've soared. Our team, not only increased, but evolved. Our athletes didn't just succeed; they conquered. Purpose did not just reach new shores; we left a mark in communities worldwide.

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International Women's Day. Our Manifesto for Women in Sports

We believe in you. The power you wield, and we know that when you are there to compete, you achieve incredible things. We believe every girl and woman should have the opportunity to participate in sports, and we will fight to ensure you do.

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Zach Bitter set 2 new World Records in 100-Miles and 12-Hours on the treadmill in PURPOSE Running gear
American extreme endurance runner Zach Bitter set two new world records – one for the the 100 Miles Treadmill (12:09:15) and the other for the 12 ...
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Zach Bitter to attempt 100 Miles Treadmill World Record in PURPOSE running gear
PURPOSE Performance Wear signs American extreme endurance runner Zach Bitter Zach will be wearing the PURPOSE PRO Performance running top and shor...
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Top age-grouper Dr Dan Plews chose PURPOSE for the Ironman World Championship
For the Ironman World Championship last year, Dr Dan Plews was doing his research online for a ‘cool’ race suit for hot conditions. “I found out ab...
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Suara Naluri – Episode 4
We are so blessed that Suria featured us on their Suara Naluri documentary series, telling our founder’s story and the journey of our homegrown lab...
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