Purpose Magazine

Inspired by two worlds. Designer Sue Kay talks about the ideas behind the 20/21 Series

Clad in skin-tight Lycra and punishing themselves in the heat. That’s what most people see when they watch a triathlon race. Not for the creative m...

September 20, 2020 / Purpose Magazine

The most brutal Challenge so far

Lights on the bike are blinking. Lots of chatter in the dark. Brave souls getting their gear on to attempt the Everesting Challenge. One man was fi...

September 17, 2020 / Purpose Magazine

The PURPOSE Podcast: Andy Wibowo, from Olympian swimmer to rising Ironman star

Ironman age group elite athlete Andy Wibowo from Indonesia is a well-known name in the triathlon circuit, having qualified for the prestigious Iron...

September 13, 2020 / Purpose Magazine

An easier way to Custom with Custom by Purpose

Message from Founder, Noor Aziz Nothing happens by staying still Hello all; Today I’m proud to announce CUSTOM by PURPOSE, an end-to-end online d...

September 3, 2020 / Purpose Magazine

PURPOSE Everesting Challenge 2020

In celebration of this year’s Malaysia Merdeka Day, we created an Everesting Challenge to climb the elevation of Mt. Everest (8,848m) on our bicycl...

September 3, 2020 / Purpose Magazine

The PURPOSE Podcast: Josiah Ng, 3-time Olympian and the motivation to motivate others

Malaysian professional track cyclist Josiah Ng (now retired) was the first Malaysian to make it into the Olympic cycling finals, before going on to...

August 31, 2020 / Purpose Magazine

The PURPOSE Podcast: Masri Khairuman, from prisons to pools

After working in the prison for 20 years (his first and only job since he finished national service), Masri Khairuman resigned to pursue a complete...

August 17, 2020 / Purpose Magazine

Made of HYPERMESH™ – A look at the fabric innovation found in Purpose performance kits

At the heart of all our products is our advanced fabric technology – HYPERMESH™. Unlike other kits made of a single, one-dimensional fabric, HYPERM...

August 11, 2020 / Purpose Magazine

The PURPOSE Podcast: Merle Talviste, from planning landscapes to planning swim programmes

Head coach of Swimsmooth Singapore, Merle Talviste, only switched to sports as a career later in life. She was a landscape architect previously, do...

August 3, 2020 / Purpose Magazine

5 reasons why you should make a custom trisuit with PURPOSE

A sense of pride, belonging and ownership – these are what you get from getting a custom trisuit from us, on top of our advanced fabric technology ...

July 28, 2020 / Purpose Magazine

The PURPOSE Podcast: Colin O’Shea, from managing assets to managing athletes

In the next episode of The PURPOSE Podcast, we have Colin O’Shea, head coach and founder of COS Coaching. Seven years ago, Colin came to Singapore ...

July 20, 2020 / Purpose Magazine

The PURPOSE Podcast: Arthur Tong, from soldier to head coach

We have launched our own podcast series! The PURPOSE Podcast is brought to you by PURPOSE Performance Wear with co-hosts Noor Aziz, founder of PURP...

July 7, 2020 / Purpose Magazine

PURPOSE announces its Indonesia ambassadors for 2020/2021

PURPOSE Performance Wear officially launched in Indonesia last year and we have been working hard to build the brand there, organising PURPOSE Fell...

July 3, 2020 / Purpose Magazine

Zach Bitter set 2 new World Records in 100-Miles and 12-Hours on the treadmill in PURPOSE Running gear

American extreme endurance runner Zach Bitter set two new world records – one for the the 100 Miles Treadmill (12:09:15) and the other for the 12 ...

May 24, 2020 / Purpose Magazine

Zach Bitter to attempt 100 Miles Treadmill World Record in PURPOSE running gear

PURPOSE Performance Wear signs American extreme endurance runner Zach Bitter Zach will be wearing the PURPOSE PRO Performance running top and shor...

May 3, 2020 / Purpose Magazine

Made Different, Yet United in Purpose – PURPOSE Custom

Developed to combat heat and humidity in weathers as temperate as Southeast Asia, PURPOSE has been keeping triathletes, cyclists and runners cool a...

April 8, 2020 / Purpose Magazine

PHOTOS: PFBRICK for Powerman Malaysia 2020

We launched a six-week brick training series, PFBRICK, to help participants train for the Powerman Malaysia duathlon race that was originally sched...

March 23, 2020 / Purpose Magazine

PHOTOS: Seen at Ironman 70.3 Bangsaen 2020

The Southeast Asian endurance racing season kicked off in late February with Ironman 70.3 Bangsaen, Thailand. This race managed to go on, before th...

March 16, 2020 / Purpose Magazine

PURPOSE is officially in India

Earlier this year, we officially entered India, starting with a sponsorship of the Turathlon 2020 in Bangalore. We are also happy to announce that ...

March 15, 2020 / Purpose Magazine

Endure IQ x SFuels x PURPOSE Ambassador Racing Team 2020

Today, we officially announce the partnership with Endure IQ and SFuels for their Ambassador Racing Team. This is a US-based athlete-ambassador pr...

March 5, 2020 / Purpose Magazine

PFbrick series for Powerman Malaysia

We are launching the PURPOSE Fellowship Brick series, led by Ziq Junaidy, to help you train in the lead up to the Powerman Malaysia 2020! It will t...

January 29, 2020 / Purpose Magazine

PURPOSE Running launch in Malaysia

On the same weekend, we also launched PURPOSE Running in Malaysia at Ahh-Yum by Kampong Kravers at Bukit Damansara. Thank you for coming out to joi...

January 23, 2020 / Purpose Magazine

PURPOSE Running launch in Singapore

It was a very exciting weekend for us as we officially launched our all-new PURPOSE Running PRO Performance collection at the new KHcycle at ECP’s ...

January 23, 2020 / Purpose Magazine

PURPOSE Performance Wear launches the ‘Most Comfortable Running Kits’ you will ever wear

Three years after its inception, PURPOSE Performance Wear – the only homegrown triathlon suit and cycling kit brand with a consumer base across Sou...

January 23, 2020 / Purpose Magazine

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