Meet Lottie Lucas, Purpose's sponsored pro for 2024, based in Dubai. Originally from the UK, Lottie's triathlon journey began in Dubai eight years ago, leading her to achieve professional status after conquering races like 20 x 70.3 Ironmans and a full Ironman. 

Meet Elizabeth Heinbach, a professional triathlete hailing from Cincinnati, Ohio, who is making waves in the world of triathlon. Elizabeth is in her first-season as a professional triathlete and she is filled with dedication and determination as she seeks to reach new heights. She is currently training for her next race, Ironman 70.3 Maine in July.

Introducing the NEW Purpose Lightweight High Performance Hijab – the ultimate solution for modest athletes. Purpose is proud to offer a solution that combines functionality, comfort, and style as part of our commitment to supporting modesty and empowering all performance athletes. 

Team Purpose is thrilled to announce our latest collaboration with none other than the 2023 Ironman 70.3 New Zealand Champion, Dr. Dan Plews who is a true leader in high-performance sports apparel for running, cycling, and triathlon.

A true test of endurance in gloomy, rainy and muddy conditions, the 2023 Metasprint Singapore Triathlon took every participant to the limit in more ways than one. Beyond the weather, tenacity and perseverance were the elements of the day. 

We believe in you. The power you wield, and we know that when you are there to compete, you achieve incredible things. We believe every girl and woman should have the opportunity to participate in sports, and we will fight to ensure you do.

Gruelling endurance events like triathlons challenge athletes to perform at their best in a variety of disciplines, including swimming, cycling and running. Every triathlon race can take several hours to complete and is a test of mental and physical strength, as well as endurance. One of the biggest challenges of triathlon is the harsh conditions that athletes must contend with, including heat and humidity. That’s why choosing the right gear is essential to success. Read on and understand why PURPOSE Hypermesh™ is the best technical fabric for triathlons, especially in hot and humid conditions.

Somewhat of a rising star in India’s local triathlon scene, Himanshu Puri is making an impact in just a few short years – from a non-swimmer to a 70.3 World Championship qualifier. In doing this, becoming a role model to many in Gurgaon, India’s triathlon community there. And being an assistant coach, he’s helping others achieve their triathlon goals too.

Despite tough competition, Himanshu qualified for the 70.3 World Championship not in his home race of Ironman 70.3 Goa but instead in the much more contested Ironman 70.3 Bahrain with wider, more competitive fields.

A proud wearer of PURPOSE gear, we caught up with Himanshu to ask about his inspiring triathlon journey and future goals.

No stranger to hard work, consistency and the improvements which come along with it, Philipp Kloeber is well known to  PURPOSE. A strong ambassador of the brand and products since 2018, Philipp has been breathing PURPOSE ever since.

Equally, we are also proud to have been able to follow his journey. From his first 70.3 race in Indonesia in 2019 to his now podium finish at IRONMAN Malaysia, Philipp’s accomplishments, on top of a high-intensity full-time occupation, are nothing short of inspiring.

It was a very long two years that many in Malaysia, Singapore, Indonesia and Southeast Asia kept waiting for Ironman Malaysia to happen again.

Albeit not as crowded with participants this year as in the past, the recently concluded 2022 Ironman Malaysia did not disappoint. The calibre of competitors was definitely top-notch, with several local and international athletes winning categories in their age categories. However, one of the winners of this race stood out above the rest – Andy Wibowo, from Indonesia.