Why Purpose
Purpose began with one mission – Make the most comfortable performance jerseys you will ever wear.
Since then, with support from cyclists and athletes like you, we have been growing.
What began with making the most comfortable best looking jerseys led us to seek something greater. Something bigger.
What if we can help every triathlete, cyclist, and runner become better? What if we can help athletes become better when they can find and become one with their purpose?
We believe that as we're seeking the things we seek; the greatest thing we can do to ourselves, is find our purpose.
The Four Stages of Purpose
Our tenets revolve around the four stages of purpose - Team, Ambition, Victory and Flow.
PURPOSE - TEAM 
Teamwork; community; the group. It is amazing what we can achieve when we are united in purpose.
PURPOSE - AMBITION
Dreams; goals; passion. Because the greatest thing we can do to ourselves is find our purpose.
PURPOSE - VICTORY
Overcome; conquer; succeed. Celebrate, not because we won over others, but because we won over ourselves.
PURPOSE - FLOW
Rise above; transcend; go beyond. We are best when we can find our own way from listening to our inner voice.
The Purpose Guarantee
PURPOSE IS WITH YOU FOR LIFE
PURPOSE IS DEVELOPMENT
PURPOSE IS JOY
PURPOSE IS BELIEF