In March & April; signed athletes under sponsorship strategy, reaping benefits
To deepen further the narrative that Purpose is designed and made for elite performance, we signed on several regional athletes under our sponsorship strategy.
Lesley Lang Shuang (Singapore), Samantha Lee (Malaysia) and Alvaro Astiz (Spain) we’re the first to be signed up. These were followed by Chris Ang (Malaysia) and Charlene Tang (Singapore) a couple of months later.
Besides long-term sponsorships, we also embarked on a short-term partnership with Team Australia II in their Race Across America 2017 campaign.
These sponsorships bore successes for the athletes and also for us. Together, we reached the podiums of many regional and international races. Powerman, Challenge Family series, 113 races, Ironman and Ironman 70.3, and ultra-cycling endurance Race Across America.
These successes are proof-points of the products that we built.
We want the world to know that besides being the most comfortable, Purpose cycling jerseys, bib shorts and tri suits are designed and built with performance and endurance at the core.
Through these sponsorships, we have access to elite athletes who are our strongest advocate and best product-feedback mechanism as we continue to upgrade and innovate with every new jersey, bib shorts or tri suit we develop.