CEO Reflections on a Purpose-Powered Year: 2023 in Review

As the curtain has fallen on a spectacular year, Purpose has not just grown; we've soared. Our team, not only increased, but evolved. Our athletes didn't just succeed; they conquered. Purpose did not just reach new shores; we left a mark in communities worldwide.

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2020: Here’s a look back into a year in PURPOSE
Although this year may not have gone as we planned, we still had a pretty fantastic 2020 with some amazing milestones. We hope you have too. Here’s...
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Profile in purpose: Faced with type 1 diabetes and cancer, he chose triathlon instead
Nick Glover Born on the Isle of Man, 1977. Nick grew up playing football, like most young boys; growing up stout and with good reflexes. However, ...
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November and December. Finishing the year strong at Ironman and Ironman 70.3 Langkawi
  #findyourpurpose To cap off a purposeful first year, Purpose showed up strong at Ironman and Ironman 70.3 Langkawi 2017 surprising even ourselve...
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September and October. As racing season go on, Purpose continues momentum
  #findyour2017 With the season in full swing in September and October, Purpose began gaining traction in the triathlon and cycling scenes within S...
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In July and August, we showcased ourselves at the Race Across America
Collaborating with Team Australia II, we took the leap to feature our jerseys and cycling bibshorts in the world’s toughest cycling race – Race Acr...
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In May & June, we introduced Purpose to the world
#findyour2017   After incubating for most of 2016; and several product upgrades later, we announced the launch of Purpose Performance Wear in May ...
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In March & April; signed athletes under sponsorship strategy, reaping benefits
#findyour2017 To deepen further the narrative that Purpose is designed and made for elite performance, we signed on several regional athletes under...
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In January & February, Purpose secured investments that helped us to be where we are today
#findyour2017 After incubating for most of 2016; testing fabrics, construction and products using most of our founder’s savings, we secured two rou...
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Post-race reflections on Purpose, and the Ironman 70.3 Langkawi
Going into race weekend things got hectic. There was much to do, things yet to be prepared, and equipment to be tweaked. There was also the added p...
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