In May & June, we introduced Purpose to the world

In May & June, we introduced Purpose to the world



After incubating for most of 2016; and several product upgrades later, we announced the launch of Purpose Performance Wear in May and June.

Hosting two events in Singapore and Malaysia to commemorate this, our mission – to create for South East Asia its own premium range of triathlon and cycling wear, conceived and built for South East Asia’s temperature and climate.


With the launch theme of Better, Faster, Bolder; a message that fused our propositions together; Better-made by South East Asia for South East Asia, Faster-product construction built with advanced fabric and an aerodynamic fit,

and Bolder-our unique Asian-infused design and style driven by the four stages of human purpose of Team (Teamwork), Ambition, Victory and Flow.

In May and June of 2017, we found our purpose. We want you to do the same. #findyourpurpose


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